Here is one of the Best and most Cost Effective ways to Advertise your Business
Personalized License Plate and Personalized License Plate Holder Personalized License PlatesDepending on your State, the yearly cost of a Personalized License Plate runs about $60 – $80 dollars – or about $5 to $7 per month. For more information about getting Personalized License Plates (or Tags) in California, visit the California DMV web site.

Personalized License Plate Holders (Frames)

A Personalized License Plate Holder (or Frame) runs about $20 – $25 dollars (a one time purchase fee). We got ours from Doc’s Trophy Shoppe in Napa in 2005 and it’s still holding up rather well.
 
10 Ways to Advertise your Business or Web Site
for $20 or less!

This Article is Available as a PDF Document Download		 1. Personalized License Plate Holders: Why advertise the company that you bought your car from? They are not paying you! Your local trophy shop can make you a personalized plate holder in metal or plastic that will increase your exposure 10-fold while you put in those miles.
  2. Personalized Bumper Stickers: You’ve read them – EVERYBODY’s read them! “Visualize Whirled Peas”, “My Dog is Smarter than Your Honor Student”, “Save the Whales”. Our recommendation: “Ask Me About My Business!” You can print them at home from your computer with a word processor and bumper sticker paper from a local office supply store.

3. Personalized T-Shirts and Caps: You wear clothing with logos of top brand designers (like Nike, Levis, Polo) and you PAY THEM for the privileged of marketing THEIR business. Get yourself some iron-on paper and a couple of blank shirts and you can print and wear your own logo. A little more fancier and you can get your logo embroidered at a local hat shop or embroiderer.

4. Personalized Key Chains and Luggage Tags: Again, same principle as #3. Put your business name and logo instead of advertising someone else’s.

5. Charitable Contributions: Make your donations out in the name of your business entity. Donate goods – related or not – in the name of your business. Maximize the exposure by donating to causes where large groups are gathering such as charity walks and runs.

6. Newspaper Ads: Small two line ads in the classifieds section of the paper for small goods or services can be taken out for really inexpensive – and choose the right paper for maximum exposuresuch as the Sunday paper, the food paper, or the free papers that people can pick up without having to pay for.

7. Write about something – anything! Contribute it to your local paper or family magazine as a submission either on purpose (such as to teach something in the section of the paper which is devoted to your craft), or to complain or thank someone about something (as in a letter to the editor). Anything so long as people will read it and enjoy reading it usually gets published without much trying.

8. Engrave or Etch it in the Work You Do: If you create a product, stamp it with your business name and web address; if you send a letter, include it in the return address section of your envelope. Anything you do, include your web site name along with it. Tie your business card with a string, or tape it, to the item serviced. Your invoices, proposals…everything…should have your web site address on it.

9. Be Your Own Name Dropper: Make it part of your story when talking to friends, family, acquaintances. “What did you do this weekend?” “I had my web site updated.” “You have a web site?” “Yes, you can visit it at www.blahblahblah.com”. Remember, movie companies don’t pay you to advertise their movie so why talk about them.

10. Get your family and friends to do it for you! This is the best form of Networking that has been in existence since time began – way before FaceBook, Friendster, MySpace, Twitter, and all the Social Networks that have appeared over the last decade.